Expert Market Research’s new report titled “Indian Premium Tea Market Size, Share, Price, Trends, Growth, Report and Forecast 2022-2027” gives an in-depth analysis of the Indian premium tea market, assessing the market based on its segments such as types, packages, distribution channels, applications and major regions. The report tracks the latest industry trends and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, as well as market analysis based on SWOT and Porter’s Five Forces models.
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Key highlights of the report include:
Market Overview (2017-2027)
• Forecast CAGR (2022-2027): 4.2% (Indian tea market)
The premium tea industry in India is growing as premium tea becomes more affordable and the socio-economic conditions in the country improve. The increase in the number of cafes and lounges across the country is boosting the Indian premium tea market. Further, the market is propelled forward by the growing emphasis on instant tea packaging and spending. North India holds the largest market share in this sector, however, southern Indian locations such as Assam and Nilgiris continue to be major sources of premium tea. The market is expected to grow at a steady pace with increasing disposable incomes and changing lifestyle trends.
Industry definition and major segments
Premium tea is a category of high quality tea. This type of tea is meticulously cultivated and usually picked by hand, which has an impact on the quality. Regions where tea grows, such as Assam, are ideal for cultivation.
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The market is segmented in terms of Type into:
• Flavored black teas
• Green teas
• Functional botanical blends and herbal blends
• Probiotic teas
• Iced tea
In terms of packaging, the market is divided into:
• Loose tea
• Plastic containers
• Aluminum tin
• Tea bags
The market is classified by distribution channel into:
• Supermarkets and Hypermarkets
• Convenience stores
• Specialty stores
• In line
Market is split on the basis of application into:
The market is segmented by region into:
The high penetration of the drink is pushing the Indian tea industry by socio-economic classes globally. Consumers prefer luxury goods, and India’s continued economic progress and concomitant rise in middle-class population are some of the catalysts for the industry’s expansion. Due to reduced risks of adulteration, faster storage and better quality, the premium tea sector in India is benefiting from increased demand for packaged beverages in both urban and rural areas. The demand for prepared natural ingredient variants is also steadily increasing. Another important driver for this market is improved packaging. In the coming years, the market is expected to be fueled by increased creativity in packaging and flavors. The rural sector is another market segment that is expected to increase, thereby increasing the growth of the market.
Main market players
The major market players are Tata Consumer Products Ltd., Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Society Tea, and Teaexpress Pvt Ltd, among others. The report covers market shares, capacities, plant rotations, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.
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* At Expert Market Research, we always strive to give you the latest information. The figures in the article are only indicative and may differ from the actual report.